Leaflet for Writing, Rhetoric, and Publication at College of Charleston

In creating this leaflet, my process began with researching the College of Charleston’s Writing, Rhetoric, and Publication program and its intended audience, which is made up of primarily undergraduate students considering a minor or concentration. For content, I focused on identifying key selling points of the program, such as promoting its unique blend of traditional writing practices with digital media, its versatility across career paths, and, above all, its emphasis on real-world applications like internships, study abroad opportunities, and professional skill-building. I also considered what information students would find most compelling, so I made sure to include course offerings, career outcomes, and hands-on experiences.

From there, I moved into prototyping by organizing the content into clear, digestible sections. I grouped related ideas (career versatility, course offerings, and other opportunities) so that readers could quickly scan and understand the program’s value. I also incorporated persuasive elements like questions (“Considering law school? Education? Publishing?”) to directly engage the audience and encourage them to see themselves within the program. Ensuring the leaflet allows for quick scanning with links to more information was a deliberate rhetorical choice I made to guide user interaction beyond the leaflet itself, especially as it is most likely going to be handed out at major / minor fairs where students are in a rush and constantly on the go.

In the design phase, I prioritized two principles: clarity and visual engagement. I structured the leaflet to balance text with spacing, ensuring that all the key information, like program benefits and opportunities, stood out and was easy to spot. I emphasized readability by breaking up the content into short phrases and bullet-style listings, making it both accessible and easy to navigate. Additionally, I integrated multimodal elements, such as the QR code, to reflect the WRP program’s focus on both traditional and digital communication practices.

Overall, this leaflet demonstrates my ability to combine research with rhetorical awareness, and my newly acquired design principles. It also reflects my understanding of audience-centered communication, which is incredibly important when advertising a program, as well as my ability to translate complex information into an engaging and user-friendly format (I always consider my brother’s dyslexia when working on projects like this). Through this project, I have gained more proficiency in creating materials that are both informative and visually effective.